Find Web Developers
Find Web Developers

Web Development De-Mystified

You know you need a site, or maybe that the one created in 2002 isn’t serving your purposes anymore. Now it’s 2010, we’re steadily approaching Web 3.0 (even though no one is exactly sure what that is) and suddenly there are literally gazillions of options available. Really. That’s the technical term. Gazillions.

Where to start?

The answer to that question might be where not to start. As a web developer with 12 years experience building and maintaining so many sites I’ve lost count, I feel fairly qualified to give advice. My first word of advice is don’t use your web hosting company’s free site builder tool. While I can’t honestly speak for ALL of them, I can speak for MOST of them and they’re usually poopy. (Again, that’s the technical term.)

Why? Because they’re cookie cutter technologies that usually don’t have decent SEO (search engine optimization) functions built in, the templates are often straight out of the 90’s and when it comes time to build a REAL website, you will likely have to scrap everything you’ve done. That’s because these proprietary systems are often quite unfriendly when it comes to how they write code — they don’t play well with others. I’ve had to rebuild quite a few sites from clients who started out with one of these free template sites and let me tell you, it wasn’t pretty.

The second major piece of advice is don’t use Flash. Unless you want a site that’s like a big fancy store that people can peer through the windows but no one can enter, don’t use this Google-prohibitive technology. While Google claims to be able to read the content inside Flash movies, they simply cannot be optimized for search results in any meaningful way.

Finally, the third and final suggestion for today (carpal tunnel is setting in)… find a human being to work with. Yes, there are other types of free awesome wow that’s totally amazing site building thingies online, but chances are, if you find someone to actually talk to, you’ll get a lot more out of it, for what should be, but are not always, obvious reasons. Simply put, web designers are humans with real experience. They can recommend new technologies to you faster than you can find them on your own, they have tons of experience working with other clients and will often see hidden opportunities available to your business than you’d ever dream of.

So the conclusion is, robotic free template site junk = bad. Real human beings that might cost more but deliver beyond your expectations = good.

Comments are closed.